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News Round-Up: MarketingProfs and Librarians Talk Spreadability

  • This week,¬†Spreadable Media¬†co-author Sam Ford was the guest on MarketingProfs’ Marketing Smarts podcast. Host Matthew Grant says the book’s arguments “can make us think differently about marketing as a practice,” with notions he calls “refreshing.”
  • Elsewhere, librarian Marc Crompton has been actively writing about the book’s implications for librarians. See Part 4 and Part 5 of his installments on reactions to the book, as well as his post on this library course blog.