Blog
August Spreadable Media Updates
A few new updates on Spreadable Media:
- Big news on the international front, as Editora Aleph has announced that the Portuguese-language version of Spreadable Media has a scheduled release date of November 10, 2013.
- University of Pennsylvania Professor of Communication Elihu Katz recently wrote about his take on Spreadable Media–and what he felt the book missed. See Katz’s review for Public Books, and Spreadable Media co-author Sam Ford’s response, here.
- BuzzFeed VP of Agency Strategy and Industry Development Jonathan Perelman recommends Spreadable Media on The MediaBriefing’s Summer Book Club list, calling it “a must read.”
- Sam Ford was recently interviewed by Sabri Ben-Achour for a story for Marketplace on NPR about TV show strategies of engaging fans across multiple supplementary media texts, built around the return of AMC series Breaking Bad for its final episodes.
- Also, Ford’s Peppercomm colleague Lauren Begley used concepts from Spreadable Media to analyze a variety of content created around Breaking Bad from a range of others, at The Innovation Mill.
- Jurgen Appelo at NOOP.NL named Spreadable Media as #25 on his “40 Best Influence & Persuasion Books” list.
- Sam Ford recently weighed in on Deborah M. Todd’s Pittsburgh Post-Gazette story about a new study from University of Pittsburgh’s Andrew Stephen and Columbia University’s Olivier Toubia on what motivates people to tweet.
- Gail Zahtz recently featured Ford on her “Health and Design Today” podcast on blogtalkradio to talk Spreadable Media and a range of its implications on the media industries, on citizenship, and on groups advocating for social change.
- Ford also participated in the Carpool Health Chat #CPHC Twitter discussion on August 13th, talking about Spreadable Media‘s implications for healthcare industry and advocacy communities.
- The Gordon Institute of Business Science at The University of Pretoria in Johannesburg, South Africa, highlights Spreadable Media among a dozen new titles in its library collection.
- Todd Davies includes Spreadable Media on his recommended books for student-led discussions for his “ICT, Society, and Democracy” course at Stanford University’s Symbolic Systems program.
- Max von Grafenstein, a doctoral candidate at the Alexander von Humboldt Institute for Internet and Society, shares his research addressing the question, “Can or should TV and other formats be copyright protected?” drawing on concepts from Spreadable Media.
- Faye Woods, a lecturer with the Film, Theatre and Television Department at the University of Reading in the U.K., draws on concepts from Spreadable Media in her work, “The Show that Launched a Thousand Blogs: The Reception of Lena Dunham’s Girls,” presented at the Television for Women Conference at the University of Warwick in May 2013.
- Georgia Gwinnett College Writing and Digital Media student Morgan Nalley writes about the business model of Pandora and how it adheres to both the logics of stickiness and of spreadability, using the original white paper on spreadability that Henry Jenkins co-authored with Xiaochang Li and Ana Domb.