Reaction to Spridbar Media
Since Spreadable Media‘s recent Swedish release, we’ve been excited to see various authors from different realms pick up concepts from the book and project. We highlight a few of those reactions below:
- Cultural journalist and author Jan Gradvall recently wrote about the Swedish-language release of Spridbar Media in his column for Dagens Industri, connecting the book’s themes with the April 2014 debut of Mad Men’s new season. Roughly translated, Gradvall calls the book “very interesting” and highlights the book’s historical message about our desire to share media. “We have for decades cut out and posted articles to each other. The articles that my father sent me…is a kind of analog retweet.”
- Peter Alsbjers, in his blog focused on the future of public libraries, has written about his excitement about Spreadable Media on multiple occasions, from news of the book’s Swedish publication to his first glances at the book Says Alsbjers, “It sounds like the authors believe the readers of this blog!”
- Also, another Swedish blogger writing about the library space, Nils Grönlund recently reflects on his reading of the first part of Spreadable Media, reacting in particular to the book’s consideration of economic logic versus the concept of the “gift economy” and the importance of transparency and disclosure in online communication.
- PR and corporate communication professional Frederick Pallin calls Spreadable Media “a great book.” In his May 2014 post, he reacts to the book’s introductory case study of Susan Boyle in some detail.
- Blogger Michael Drakenberg references Spreadable Media to provide a core understanding of what “social media” and “participatory culture” are/mean.