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Ilya Vedrashko
Ilya Vedrashko is the head of research and development at advertising agency Hill Holliday, whose work has appeared in Forbes, Wired, the New York Times, and Advertising Age. As a member of the MIT Convergence Culture Consortium research team, he authored the report Vision Report 2010: In-Game Advertising (2006).
FOR MORE FROM ILYA: http://adverlab.blogspot.com/
READ ESSAY: How Spreadability Changes How We Think about Advertising