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Robert V. Kozinets
Robert V. Kozinets is professor of marketing and chair of the marketing department at York University’s Schulich School of Business. He is author of Netnography (2009) and coeditor of Consumer Tribes (2007) and has consulted for a diverse range of companies.
FOR MORE FROM ROBERT: http://www.kozinets.net/
READ ESSAY: Retrobrands and Retromarketing