New essays and recommended links

NEW! Essays from this year’s Futures of Entertainment speakers:

Henry Jenkins
Alec Austin
Ted Hovet
Grant McCracken
Sheila Murphy Seles
Ana Domb
Christopher Weaver and Sam Ford
Xiaochang Li

Stay tuned as we release exclusive essays each week leading up to the publication of Spreadable Media: Creating Value and Meaning in a Networked Culture.

Want more on SPREADABLE MEDIA now? Check out the links below:

• “From Convergence Culture to SPREADABLE MEDIA, USC Prof Henry Jenkins is Your Aca/Fan” (IndieWire)

• Interview with Henry Jenkins (M3)

• “The Key is Creating SPREADABLE MEDIA“ (Social Media Explorer)

• “Contextualizing #Kony2012: Invisible Children, SPREADABLE MEDIA, and Transmedia Activism”  (Henry Jenkins’ blog)

• “SPREADABLE MEDIA: Creating Meaning and Value in a Networked Culture” (Henry Jenkins, Sam Ford, and Joshua Green, Tribeca Film)

• “Why SPREADABLE doesn’t equal viral: A conversation with Henry Jenkins” (Nieman Journalism Lab)

• “Sharing vs. Selling: A Lesson From Gospel Music”  (Sam Ford, Fast Company)

• “Get Advertising and PR to Work Together for a Spreadable Approach” (Sam Ford, ChiefMarketer)

• “SPREADABLE MEDIA: A Cure for Viral Marketing” (Sam Ford, Fast Company)

• Q&A with alum Sam Ford on SPREADABLE MEDIA book (WKU Herald)

 

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