Spreadable Media

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New essays: Week 5

Check out the latest web exclusive Spreadable Media essays:

  • The Moral Economy of Soap Opera Fandom, C. Lee Harrington
  • How Spreadability Changes How We Think About Advertising, Ilya Vedrashko
  • Soulja Boy and Dance Crazes, Kevin Driscoll
  • Television’s Invitation to Participate, Sharon Marie Ross
  • What Old Media Can Teach New Media, Amanda D. Lotz

Stay tuned as we release more essays each week!

← Mr. Rogers’ Lessons For A New Generation Sam Ford in Forbes →
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SPREADABLE MEDIA

Creating Value and Meaning in a Networked Culture

Henry Jenkins, Sam Ford, and Joshua Green

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