Spreadable Media at SXSW

Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin for SXSW last week. The authors had about 900 people on-hand for their talk. Sorry to those who weren’t able to get a signed copy of the book after the bookstore sold out! See below for a few pictures from SXSW (as well as our book display from the Society for Cinema and Media Studies conference earlier in the week), as well as a range of related links about Henry, Sam, and Joshua’s talk in Austin.

For those who weren’t able to attend at SXSW, an audio podcast of their session is now live (which i-docs has listed as one of the “awesome,” “don’t miss out” sessions from this year’s conference, and which Hugh Garry recommended by stating that the book “is as an important read today as Convergence Culture was when written”).

In other SXSW news, check out all three authors talking with genConnect about the book from SXSW’s media room. Also, Henry did a five-part series with ad agency Leo Burnett about the session. (See Part 1, Part 2, Part 3, Part 4, and Part 5.)

Elsewhere, Henry and Sam talked with the Electronic Resources & Library’s #IdeaDrop project at SXSW about the implications Spreadable Media has on librarians in particular. (See Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6.) For those particularly interested in the implications the book has on librarians, also see Marc Crompton’s ongoing series about the book. (See Part 1, Part 2, and Part 3.)

You can also see blogs on the SXSW talk from’s Clair Byrd, Sarah Skerik with PR Newswire’s Beyond PR blog, the International Packaging Association, Jinah Kim and Danny Muller at Moxie Interactive, Scott Woodhouse at Agency News, Jon Woods at GroundFloor Media,and Dave Jones of the Viral Ad Network.

Also, see Storify collections from the SXSW session from Gayané AdourianHugh Garry, Krisleigh Hoermann, Patricia Marinho, and Michiel Rovers, and notes on the session here, here, and here.