What are others saying about Spreadable Media? Here is a recap of a wide range of reviews for Spreadable Media over the past few months, as well as various lists the book has appeared on:

• Digital culture expert and Net Smart and Smart Mobs author Howard Rheingold writes for Booz & Co.’s strategy+business that Spreadable Media is one of the three top digitization books of 2013, as part of their “Best Business Books 2013” section. In his review, Rheingold writes that  the book is a “must-read” for media professionals and that “spreadable media” is a new term that signals “momentous shifts.”
• The latest version of the fan studies journal Transformative Works and Cultures is framed as being focused around “Spreadable Fandom.” In the introduction, TWC’s editors briefly explore the book’s relationship to fan studies. Elsewhere in the issue, University of Missouri Communication Professor Melissa Click reviews Spreadable Media, calling it “an important read for media scholars and members of participatory cultures alike because it shakes up assumptions about media audiences” and focused particularly on the book’s advocacy to professionals in the media industries.
• Tiziano Bonini has written a review of Spreadable Media for Italian online publication Digicult. Bonini concludes that the book is “well written” and “very useful to understand the social value of content sharing” and is a book “that every media publisher, above all the Italians, should read.” The review is available in Italian and in English. Also, see responses by co-authors Henry Jenkins and Sam Ford.
• Spreadable Media was voted in the Top 10 (#9) of Advertising Age’s “The Best Marketing Book You Read This Summer” poll.
• La Trobe University’s Steinar Ellingsen reviews the book for academic journal Screening the Past. Ellingsen writes that the book “goes to great lengths to describe ongoing cultural shifts in the media landscape, and it illustrates these with both depth and clarity.”
• Simon Fraser University’s Amy Robertson reviews Spreadable Media for the International Journal of Communication, writing that the book is “by a team of media experts who truly seem to understand the state of the media” and who “resist the impulse to reduce complex cultural phenomena to overly simple metaphors and buzzwords.” Robertson’s review is the second for the book in the journal, following Rhiannon Bury’s review earlier in 2013.
• Lisa Peyton recommends Spreadable Media as one of Social Media Examiner’s “17 Social Media Books That Will Make You a Smarter Marketer.”
• Spreadable Media is included on Philip Kemp’s list of recommended “Media and Film Studies” books for Times Higher Education.
• Fundação Getulio Vargas’ Benjamin Rosenthal recommends Spreadable Media among five books on “Marketing and Social Networking” marketers should read, for the Brazilian journal of business administration Rev. adm. empress (in Portuguese).
• Digital strategy firm Undercurrent (where co-author Joshua Green formerly worked as a senior strategist) includes the book among its Curriculum of recommended reading, in the “Media and Marketing” section.
• Also, Undercurrent’s Matt Daniels includes Spreadable Media on his “40 Articles and Books that will make you a Great Digital Strategist” for Medium’s “Great Expectations” blog.
• Miami University’s new MFA program in Experience Design recommends Spreadable Media among a select few books “To Inspire Your Worldview” to potential students.
• Tammera Race includes Spreadable Media among her short reading list on Western Kentucky University Libraries’ research guide on “Social Networking Tools and Social Responsibility“.  (Note: co-author Sam Ford is an adjunct instructor at WKU.)
• Liz Woolcott includes Spreadable Media among her short reading list of books about fan culture and fan production on Utah State University’s “Mass Media and Society” research guide.
• Cathy Michael includes Spreadable Media among her recommended readings for “Storytelling” for Ithaca College Library’s research guide on “Distribution and Marketing of Programming for the Web.”
• Santa Rosa Junior College Libraries includes Spreadable Media among its “sampler” list of books on “Media and Communication.”
• The Bissell Library at the American College of Thessaloniki in Greece includes Spreadable Media among its “popular suggestions” on Goodreads.
• A group of Ph.D. candidates at City University of New York’s Graduate Center studying issues of digital labor have included Spreadable Media in the “social media” section of their “Digital Labor Reference Library”  on CUNY’s Academic Commons site. Students working on the project include Tom Buechele, Karen Gregory, Andrew McKinney, and Kara Van Cleaf.
• The Ca’ Foscari University of Venice’s Master’s program in film and digital media recently ran a piece about copyright in daily life in the digital age which referred its students/readers to a range of books on the issue of online circulation of media texts, including Spreadable Media (in Italian).
• Tarcizio Silva, a product manager at Social Figures in Brazil, includes Spreadable Media among his 12 books for communications professionals to read in 2014 (in Portuguese).
• Michael Catlin, professional writer and a workshop instructor with the Denver-based independent literary center Lighthouse Writers, included Spreadable Media as his holiday gift suggestion on an end-of-2013 book list from the organization.
• Instructional designer Debbie Morrison includes Spreadable Media among her “Seven Must-Read Books about Education for 2014” at her blog, online learning insights.
• Justin Brodeur with marketing agency pidalia includes Spreadable Media on his end-of-year book list.
• Independent musician James Higgins includes Spreadable Media on his list of “Social Media Marketing Books To Help You Build Your Fanbase” for independent musician blog Unveilmusic.com.
• On his RepMan blog, Steve Cody (co-founder of Peppercomm, where Spreadable Media co-author Sam Ford is Director of Audience Engagement) recommends that the online essays for the Spreadable Media project be included among the Institute of Public Relations’ list of the “top 10 research studies” on social media in 2013 that all PR/communications professionals should read.
• The Media Shaker team provides their overview of Spreadable Media.
• In her Jhistory H-Net review of Noah Arceneaux and Anandam Kavoori’s The Mobile Media Reader, the University of Maine’s Jennifer E. Moore cites Spreadable Media as a complementary book, useful for “any course looking to further our understanding of the cultural, social, and economic circumstances surrounding the digital and mobile media environment.”
• In her review of Fábio Malini and Henrique Antoun’s @internet e #rua: ciberativismo e mobilização nas reeds sociais for MATRIZes, the journal of The University of São Paulo’s Graduate Program in Communication Sciences, Federal University of Rio Grande do Sul’s Maria Clara Aquino Bittencourt connects the book’s focus on cyber activism to Spreadable Media’s documentation of changes in cultural practice when audiences have greater ability to circulate media texts and react with and around those texts. See the original review in Portuguese and an English translation of the review here.
• More Amazon reviews are in: The Ohio State University Communicadtion Professor David Ewoldsen says Spreadable Media “should be required reading for anyone studying the media” because it “motivates the reader to truly think about the implications of the changing media environment.”  Ivan Satuf Rezende writes that it is “essential for scholars, students and media professionals.” David Deans writes that “the authors have compiled a very thorough assessment” of today’s online media environment. M. Bell says the book is “full of helpful insight.” Christina Olivero calls the book “fun and innovative” and recommends it “to anyone studying marketing.” And reviewer Eduardo Campos Pellanda calls the book “very well explained.” Meanwhile, while Kyuhyuk Kim provides the book its first negative Amazon review, the review says “it’s a mighty fine book for guys who study media.”
• Also, see the book’s reviews on Goodreads.