Blog
Interviews with Spreadable Media Co-Authors
Spreadable Media’s co-authors have been talking about themes from the book in a range of venues these past few months. Read those interviews here:
- Arturo Arriagada interviewed co-author Sam Ford for Chilean newspaper La Tercera, which ran on May 3 (in Spanish). The interview also ran at Observatorio de Medios FUCATEL.
- Co-author Henry Jenkins was interviewed by Julia Fernandez on the Library of Congress’ The Signal: Digital Preservation site in July 2014. Jenkins explains the book’s reaction against “viral media” and unpacks what is meant by the phrase, “If it doesn’t spread, it’s dead”: If we don’t know about the media, if we don’t know where to find it, if it’s locked down where we can’t easily get to it, it becomes irrelevant to the conversations in which we are participating. Spreading increases the value of content.”
- In July 2014, Bob Morris interviewed co-author Sam Ford about his background, his career, his philosophy, and—in particular—in depth about Spreadable Media.
- Also, Nino Rapin interviewed Ford for Opoloo’s Squirrel Park “great conversationist” interview series where he discussed, among other things, the writing process for Spreadable Media.