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Grant McCracken

Grant McCracken, who holds a Ph.D. in anthropology from the University of Chicago, has taught at the Harvard Business School and consulted widely. He is author of Culturematic (2012), Chief Culture Officer (2009), Transformations (2008), Flock and Flow (2006), Culture and Consumption II (2005), Plentitude (1997), Big Hair (1996), Culture and Consumption (1990), and The Long Interview (1988).

FOR MORE FROM GRANT: http://www.cultureby.com/

READ ESSAY: “Consumers” or “Multipliers”?

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