Sam Ford

Sam Ford is Director of Audience Engagement with Peppercomm Strategic Communications, an affiliate with the MIT Program in Comparative Media Studies and the Western Kentucky University Popular Culture Studies Program, and a regular contributor to Fast Company. He is co-editor of The Survival of the Soap Opera (2011).

FOR MORE FROM SAM: http://www.fastcompany.com/user/sam-ford

READ ESSAY: Learning to Be a Responsible Circulator

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