The Reviews Are In…

Monday, February 10, 2014   9:43
What are others saying about Spreadable Media? Here is a recap of a wide range of reviews for Spreadable Media over the past few months, as well as various lists the book has appeared on:
  • Digital culture expert and Net Smart and Smart Mobs author Howard Rheingold writes for Booz & Co.’s strategy+business that Spreadable Media is one of the three top digitization books of 2013, as part of their “Best Business Books 2013” section. In his review, Rheingold writes that  the book is a “must-read” for media professionals and that “spreadable media” is a new term that signals “momentous shifts.”
  • The latest version of the fan studies journal Transformative Works and Cultures is framed as being focused around “Spreadable Fandom.” In the introduction, TWC’s editors briefly explore the book’s relationship to fan studies. Elsewhere in the issue, University of Missouri Communication Professor Melissa Click reviews Spreadable Media, calling it “an important read for media scholars and members of participatory cultures alike because it shakes up assumptions about media audiences” and focused particularly on the book’s advocacy to professionals in the media industries.
  • Tiziano Bonini has written a review of Spreadable Media for Italian online publication Digicult. Bonini concludes that the book is “well written” and “very useful to understand the social value of content sharing” and is a book “that every media publisher, above all the Italians, should read.” The review is available in Italian and in English. Also, see responses by co-authors Henry Jenkins and Sam Ford.
  • Spreadable Media was voted in the Top 10 (#9) of Advertising Age’“The Best Marketing Book You Read This Summer“ poll.
  • La Trobe University’s Steinar Ellingsen reviews the book for academic journal Screening the Past. Ellingsen writes that the book “goes to great lengths to describe ongoing cultural shifts in the media landscape, and it illustrates these with both depth and clarity.”
  • Simon Fraser University’s Amy Robertson reviews Spreadable Media for the International Journal of Communication, writing that the book is “by a team of media experts who truly seem to understand the state of the media” and who “resist the impulse to reduce complex cultural phenomena to overly simple metaphors and buzzwords.” Robertson’s review is the second for the book in the journal, following Rhiannon Bury’s review earlier in 2013.
  • Lisa Peyton recommends Spreadable Media as one of Social Media Examiner’s “17 Social Media Books That Will Make You a Smarter Marketer.”
  • Spreadable Media is included on Philip Kemp’s list of recommended “Media and Film Studies” books for Times Higher Education.
  • Fundação Getulio Vargas’ Benjamin Rosenthal recommends Spreadable Media among five books on “Marketing and Social Networking” marketers should read, for the Brazilian journal of business administration Rev. adm. empress (in Portuguese).
  • Digital strategy firm Undercurrent (where co-author Joshua Green formerly worked as a senior strategist) includes the book among its Curriculum of recommended reading, in the “Media and Marketing” section.
  • Also, Undercurrent’s Matt Daniels includes Spreadable Media on his “40 Articles and Books that will make you a Great Digital Strategist” for Medium’s “Great Expectations” blog.
  • Miami University’s new MFA program in Experience Design recommends Spreadable Media among a select few books “To Inspire Your Worldview“ to potential students.
  • Tammera Race includes Spreadable Media among her short reading list on Western Kentucky University Libraries’ research guide on “Social Networking Tools and Social Responsibility“.  (Note: co-author Sam Ford is an adjunct instructor at WKU.)
  • Liz Woolcott includes Spreadable Media among her short reading list of books about fan culture and fan production on Utah State University’s “Mass Media and Society“ research guide.
  • Cathy Michael includes Spreadable Media among her recommended readings for “Storytelling” for Ithaca College Library’s research guide on “Distribution and Marketing of Programming for the Web.”
  • Santa Rosa Junior College Libraries includes Spreadable Media among its “sampler” list of books on “Media and Communication.”
  • The Bissell Library at the American College of Thessaloniki in Greece includes Spreadable Media among its “popular suggestions” on Goodreads.
  • A group of Ph.D. candidates at City University of New York’s Graduate Center studying issues of digital labor have included Spreadable Media in the “social media” section of their “Digital Labor Reference Library“  on CUNY’s Academic Commons site. Students working on the project include Tom Buechele, Karen Gregory, Andrew McKinney, and Kara Van Cleaf.
  • The Ca’ Foscari University of Venice’s Master’s program in film and digital media recently ran a piece about copyright in daily life in the digital age which referred its students/readers to a range of books on the issue of online circulation of media texts, including Spreadable Media (in Italian).
  • Tarcizio Silva, a product manager at Social Figures in Brazil, includes Spreadable Media among his 12 books for communications professionals to read in 2014 (in Portuguese).
  • Michael Catlin, professional writer and a workshop instructor with the Denver-based independent literary center Lighthouse Writers, included Spreadable Media as his holiday gift suggestion on an end-of-2013 book list from the organization.
  • Instructional designer Debbie Morrison includes Spreadable Media among her “Seven Must-Read Books about Education for 2014” at her blog, online learning insights.
  • Justin Brodeur with marketing agency pidalia includes Spreadable Media on his end-of-year book list.
  • Independent musician James Higgins includes Spreadable Media on his list of “Social Media Marketing Books To Help You Build Your Fanbase” for independent musician blog
  • On his RepMan blog, Steve Cody (co-founder of Peppercomm, where Spreadable Media co-author Sam Ford is Director of Audience Engagement) recommends that the online essays for the Spreadable Media project be included among the Institute of Public Relations’ list of the “top 10 research studies” on social media in 2013 that all PR/communications professionals should read.
  • The Media Shaker team provides their overview of Spreadable Media.
  • In her Jhistory H-Net review of Noah Arceneaux and Anandam Kavoori’s The Mobile Media Reader, the University of Maine’s Jennifer E. Moore cites Spreadable Media as a complementary book, useful for “any course looking to further our understanding of the cultural, social, and economic circumstances surrounding the digital and mobile media environment.”
  • In her review of Fábio Malini and Henrique Antoun’s @internet e #rua: ciberativismo e mobilização nas reeds sociais for MATRIZes, the journal of The University of São Paulo’s Graduate Program in Communication Sciences, Federal University of Rio Grande do Sul’s Maria Clara Aquino Bittencourt connects the book’s focus on cyber activism to Spreadable Media’s documentation of changes in cultural practice when audiences have greater ability to circulate media texts and react with and around those texts. See the original review in Portuguese and an English translation of the review here.
  • More Amazon reviews are in: The Ohio State University Communicadtion Professor David Ewoldsen says Spreadable Media ”should be required reading for anyone studying the media” because it “motivates the reader to truly think about the implications of the changing media environment.”  Ivan Satuf Rezende writes that it is “essential for scholars, students and media professionals.” David Deans writes that “the authors have compiled a very thorough assessment” of today’s online media environment. M. Bell says the book is “full of helpful insight.” Christina Olivero calls the book “fun and innovative” and recommends it ”to anyone studying marketing.” And reviewer Eduardo Campos Pellanda calls the book ”very well explained.” Meanwhile, while Kyuhyuk Kim provides the book its first negative Amazon review, the review says “it’s a mighty fine book for guys who study media.”
  • Also, see the book’s reviews on Goodreads.

August Spreadable Media Updates

Friday, August 16, 2013   2:07
A few new updates on Spreadable Media:
  • Big news on the international front, as Editora Aleph has announced that the Portuguese-language version of Spreadable Media has a scheduled release date of November 10, 2013.
  • University of Pennsylvania Professor of Communication Elihu Katz recently wrote about his take on Spreadable Media–and what he felt the book missed. See Katz’s review for Public Books, and Spreadable Media co-author Sam Ford’s response, here.
  • BuzzFeed VP of Agency Strategy and Industry Development Jonathan Perelman recommends Spreadable Media on The MediaBriefing’s Summer Book Club list, calling it “a must read.”
  • Sam Ford was recently interviewed by Sabri Ben-Achour for a story for Marketplace on NPR about TV show strategies of engaging fans across multiple supplementary media texts, built around the return of AMC series Breaking Bad for its final episodes.
  • Also, Ford’s Peppercomm colleague Lauren Begley used concepts from Spreadable Media to analyze a variety of content created around Breaking Bad from a range of others, at The Innovation Mill.
  • Jurgen Appelo at NOOP.NL named Spreadable Media as #25 on his  ”40 Best Influence & Persuasion Books” list.
  • Sam Ford recently weighed in on Deborah M. Todd’s Pittsburgh Post-Gazette story about a new study from University of Pittsburgh’s Andrew Stephen and Columbia University’s Olivier Toubia on what motivates people to tweet.
  • Gail Zahtz recently featured Ford on her “Health and Design Today” podcast on blogtalkradio to talk Spreadable Media and a range of its implications on the media industries, on citizenship, and on groups advocating for social change.
  • Ford also participated in the Carpool Health Chat #CPHC Twitter discussion on August 13th, talking about Spreadable Media‘s implications for healthcare industry and advocacy communities.
  • The Gordon Institute of Business Science at The University of Pretoria in Johannesburg, South Africa, highlights Spreadable Media among a dozen new titles in its library collection.
  • Todd Davies includes Spreadable Media on his recommended books for student-led discussions for his “ICT, Society, and Democracy” course at Stanford University’s Symbolic Systems program.
  • Max von Grafenstein, a doctoral candidate at the Alexander von Humboldt Institute for Internet and Society,  shares his research addressing the question, “Can or should TV and other formats be copyright protected?” drawing on concepts from Spreadable Media.
  • Faye Woods, a lecturer with the Film, Theatre and Television Department at the University of Reading in the U.K., draws on concepts from Spreadable Media in her work, “The Show that Launched a Thousand Blogs: The Reception of Lena Dunham’s Girls,” presented at the Television for Women Conference at the University of Warwick in May 2013.
  • Georgia Gwinnett College Writing and Digital Media student Morgan Nalley writes about the business model of Pandora and how it adheres to both the logics of stickiness and of spreadability, using the original white paper on spreadability that Henry Jenkins co-authored with Xiaochang Li and Ana Domb.

July Spreadable Media Updates

Wednesday, July 24, 2013   11:40
Here are a few updates about Spreadable Media:
  • Athabasca University Women’s and Gender Studies professor Rhiannon Bury reviews Spreadable Media for the latest edition of the International Journal of Communication. She writes that the authors “take pains to avoid simplistic pronouncements and instead offer an encompassing and engaged discussion of the complex and diverse ways in which various forms of media are circulated in the so-called Web 2.0 era.”
  • Spreadable Media co-author Sam Ford’s latest piece with Harvard Business Review draws on concepts from Spreadable Media, as he urges professional communicators to “Rediscover Your Company’s Humanity.”
  • IndieWire’s Bryce J. Renninger refers to Spreadable Media in his piece on The Asylum’s Sharknado on SyFy, questioning how the company might best listen to and change strategy based on the high level of online discussion about the film.
  • Ontario public media company TVO recently released three interviews with Spreadable Media co-author Henry Jenkins for its series “Pull: How Technology Is Changing the Conversation.” See short videos with Henry on the influence of participatory culture on education, how social media is influencing political agendas, and how spreadable content makes the consumer king.
  • Miami University graphic design professor Helen Armstrong has been using Spreadable Media on her summer syllabus for “Design Plus Code: An Introduction.” See her full syllabus here.
  • Also, University of Southern California Annenberg Innovation Lab Fellow Kathi Inman Berens used Spreadable Media for her Spring 2013 Communications course, “Cultures of New Media.” See her syllabus here.
  • The Paris-based office of advertising agency DDB wrote about Spreadable Media in May, focusing on the book’s emphasis of the “phenomenon of circulation” of media content and fans’ roles as “translators, smugglers, curators, mediators.” (Excuse any bad French-to-English translations.)
  • Last month, Concordia University Ph.D. candidate Charlotte Fillmore-Handlon wrote for the Ampersand Lab about Spreadable Media in the trajectory of Henry Jenkins’ work.
  • Georgetown University Communication, Culture & Technology Program student Sara Anderson uses Spreadable Media and several other recent pieces of scholarship to explore ”how virtual communities are structured.”‘
  • Scott Reed’s “Writing and Digital Media” class at Georgia Gwinnett College were charged with “creating spreadable media” around their class readings.
  • David Roberts, assistant professor of mass communication at Missouri Valley College, shares his summer reading list in the MVC Delta student newspaper, including Spreadable Media as one of his nine recommendations.

Late June/Early July Spreadable Media Updates

Wednesday, July 3, 2013   4:38
  • Co-author Henry Jenkins provides TIME‘s Lily Rothman with preview remarks from a forthcoming Cinema Journal roundtable about the Spreadable Media, for this article on Kindle Worlds.
  • Meanwhile, on his Kindle Chronicles podcast, Len Edgerly writes about how Kindle Worlds might impact the analysis of Spreadable Media and particularly its look at the relationship between fandoms and media properties.
  • Roy Christopher talks with danah boyd and others about their Summer Reading List. Among danah’s top choices? Spreadable Media.
  • Birgit Horvath-Muck also includes Spreadable Media among her “Non-Fiction Discoveries” at “The Book Garden.”
  • Carlos Scolari writes a follow-up blog post considering more takeaways from Spreadable Media (in Spanish).
  • Also, see this recent review of Spreadable Media (in Japanese).
  • Tama Leaver’s latest research on “Angry Birds as a Social Network Market” draws on Spreadable Media.
  • Agnès Jiyoung Yun at the Organic Media Lab writes (in Korean) about why Amazon is “social media,” both drawing on some concepts covered in Spreadable Media and also demonstrating how Amazon connected feedback from other customers into the purchase process.
  • Dave Vineberg references Henry Jenkins and the “spreadable media” argument in a piece about the obsession with discovering new status symbols and its ties to commercial culture, in this piece on the Madame Pickwick art blog.
  • Amazon customer reviewer Iain writes of Spreadable Media that, “for Media Studies teachers in  particular, this book will not disappoint.”
  • Novelist Kate Pullinger also recently used Spreadable Media during her keynote at the Brave New World conference organized by the Australian Association for the Teaching of English (AATE) and Australian Literacy Educators’ Association (ALEA) on Saturday, July 6.
  • Novelist Kate Pullinger presenting at Brave New World 2013. Photo by Jon Callow.

Spreadable Media June Update

Monday, June 24, 2013   1:54
  • Author Sam Ford recently spoke on a panel for the American Association of University Presses annual conference for 2013 in Boston. His panel, entitled “Reaching the World,” focused on how university presses might rethink themselves in an era where cultural and global borders are more malleable than before and where the distribution of academic work is increasingly driven through circulation from among interested audiences.
  • Authors Henry Jenkins and Sam Ford were recently interviewed for a piece by Sam’s Peppercomm colleague Steve Cody for the Arthur W. Page Society, about the purpose of Twitter and how the communications head at Twitter should best approach understanding how people use the platform.
  • Author Joshua Green recently spoke in New York City as part of a panel called “Sketch & Draft: Bridging the Gap between Content and Design,” drawing on concepts from the Spreadable Media project as part of an event organized by Undercurrent (where Joshua works) and LoyalCX.
  • Mark Anthony Neal (a fellow NYU Press author who recently released Looking for Leroy: Illegible Black Masculinitieswrites about the need to pay attention to how independent black artists like Jasiri X are designing critical works to be circulated by their audiences in today’s digital age, drawing on concepts from Spreadable Media.
  • In a recent blog post, Mel Stanfill references Spreadable Media’s distinction between individual fans and fandoms, in relation to current conversations about how to understand Kindle Worlds vis-a-vis the fan fiction communities most frequently examined by traditional fan studies work.
  • Carlos Scolari shares some of his initial thoughts on Spreadable Media (in Spanish) via his Hipermediaciones blog. Also, the Open University of Catalonia recently interviewed Scolari about his work on changing relations between the media industries and fans, where Scolari referenced Spreadable Media‘s work about tensions between producers and fans and on the notion of surplus audiences.
  • Robin Honderich, a student in Curtain University’s Internet Studies program, created this great video illustrating some of the core concepts in the introduction of Spreadable Media.
  • Portuguese scholars João Pedro da Costa from the Institute for Comparative Literature and Rui Raposo from the University of Aveiro have been doing a textual analysis on what makes band OK Go’s music sharable, drawing on Spreadable Media‘s framework pushing back against viral media metaphors.
  • Josh Jarrett writes that Spreadable Media is “an extremely worthwhile and timely read into exactly what defines ‘spreadable’ material,” via his The Participating Resource blog.
  • See this student post about the book by Sara Anderson at Georgetown University.

News Round-Up: MarketingProfs and Librarians Talk Spreadability

Friday, March 22, 2013   7:32
  • This week, Spreadable Media co-author Sam Ford was the guest on MarketingProfs’ Marketing Smarts podcast. Host Matthew Grant says the book’s arguments “can make us think differently about marketing as a practice,” with notions he calls “refreshing.”
  • Elsewhere, librarian Marc Crompton has been actively writing about the book’s implications for librarians. See Part 4 and Part 5 of his installments on reactions to the book, as well as his post on this library course blog.

Spreadable Media at SXSW

Friday, March 15, 2013   6:33

Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin for SXSW last week. The authors had about 900 people on-hand for their talk. Sorry to those who weren’t able to get a signed copy of the book after the bookstore sold out! See below for a few pictures from SXSW (as well as our book display from the Society for Cinema and Media Studies conference earlier in the week), as well as a range of related links about Henry, Sam, and Joshua’s talk in Austin.

For those who weren’t able to attend at SXSW, an audio podcast of their session is now live (which i-docs has listed as one of the “awesome,” “don’t miss out” sessions from this year’s conference, and which Hugh Garry recommended by stating that the book “is as an important read today as Convergence Culture was when written”).

In other SXSW news, check out all three authors talking with genConnect about the book from SXSW’s media room. Also, Henry did a five-part series with ad agency Leo Burnett about the session. (See Part 1, Part 2, Part 3, Part 4, and Part 5.)

Elsewhere, Henry and Sam talked with the Electronic Resources & Library’s #IdeaDrop project at SXSW about the implications Spreadable Media has on librarians in particular. (See Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6.) For those particularly interested in the implications the book has on librarians, also see Marc Crompton’s ongoing series about the book. (See Part 1, Part 2, and Part 3.)

You can also see blogs on the SXSW talk from’s Clair Byrd, Sarah Skerik with PR Newswire’s Beyond PR blog, the International Packaging Association, Jinah Kim and Danny Muller at Moxie Interactive, Scott Woodhouse at Agency News, Jon Woods at GroundFloor Media,and Dave Jones of the Viral Ad Network.

Also, see Storify collections from the SXSW session from Gayané AdourianHugh Garry, Krisleigh Hoermann, Patricia Marinho, and Michiel Rovers, and notes on the session here, here, and here.

Spreadable Media Mentions: February Wrap-Up

Monday, March 4, 2013   4:14
  • Henry Jenkins recently spoke at the O’Reilly Tools for Change conference, where he was in conversation with Cory Doctorow and Brian David Johnson about content circulation, viral media, and steampunk.
  • PR News published an excerpt from Chapter 5 of Spreadable Media in their lovely weekly newsletter for subscribers—thanks, PR News!
  • Jason Mittell wrote about one of his students becoming an example of “spreadability.” (You can also read Jason’s Spreadable Media essay here.)
  • A YouTube video on Spreadable Media by a student at Curtin University went live.
  • The Bowling Green Daily News of Kentucky ran a piece based on WKU’s announcement about the book.
  • Another piece in Portuguese about the book on a Brazilian blog! Sweet.
  • Peppercomm’s “PRiscope” mentioned the book.

New Spreadable Media mentions!

Monday, February 11, 2013   8:59
    • Blogger James Carter ( mentions Spreadable Media in his recent reflection on the 2013 Super Bowl: “always be in the game.”
    • Parlez-vous Français? Read this piece on Spreadable Media from Mélanie Bourdaa (in French) here. Also, now available in English.


Monday, February 4, 2013   5:09
    • Western Kentucky University (co-author Sam Ford’s alma mater) spreads the word about Spreadable Media here.
    • Spreadable Media in Brazil? Yep. Check out this recent blog post from Journalistas da Web in Brazil.
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