Monday, March 4, 2013 10:19
We are excited to announce that the Spreadable Media team—Henry Jenkins, Sam Ford, and Joshua Green—will be hosting workshops in the coming week at two upcoming conferences! Check them out here:
In the workshops, the authors will focus on core concepts from Spreadable Media, focusing on the whys of sharing rather than its hows to explain its widespread proliferation. Whether serving as academics or entrepreneurs, the attendees of these conferences are the prominent leaders, innovators, and shapers in the media industry, so the conversations in these workshops are sure to be a treat!
For more author events, visit the events page
here.
Monday, January 21, 2013 5:14
Today marks the anticipated publication of Spreadable Media, and with it, our final batch of web exclusive essays:
Fear not, however! You can still find all of the Spreadable Media web essays here. The book is available on Amazon, Barnes and Noble, NYU Press—and the electronic edition is also available now on your favorite reading device (Kindle, Nook, Sony, etc).
Feel free to share your thoughts on the essays, or the book, in any of the comments sections. Happy reading!
Friday, January 18, 2013 9:21
“New media moves from being ‘sticky’ to being ‘spreadable.’ It welcomes new audiences in strange and wonderful ways that both intrigue us and frighten us as we begin to learn how we ourselves are empowered even in the course of being overwhelmed. Such is the world that Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford & Joshua Green describes and seeks to explain in a challenging and important new book.
In line with living with the creature they have described, the authors also are maintaining an invaluable web site. The web site is filled with blogs, essays, and other material about this forthcoming book, serving at once to demonstrate the book’s thesis while giving the authors a forum and the world of creative information consumers and producers a platform on which they may comment and elaborate upon the book’s thesis. In short, it’s best to read the book with some sort of computer by your side…
The combination of the book and web site make the contents of each fully accessible to a wide variety of media creators, consumers, adapters, and archivists thus increasing the utility of each.”
Read the full review on Ted Lehmann’s blog here.
Interested in reviewing the book for your blog? An electronic galley is available on NetGalley—request one here.
Friday, January 18, 2013 9:10
Frank Rose (author of The Art of Immersion and longtime Wired contributing editor) shares a 2-part interview with Henry Jenkins on his blog, Deep Media. Jenkins chats about Spreadable Media, why fans rule, and how The Walking Dead takes on a life of its own.
BONUS! Rose calls Spreadable Media “an essential read for anyone who wants to understand how media works today.”
Read the first part of the interview here, and look for part two next Monday.
Wednesday, January 16, 2013 4:13
On January 11, 2013, Henry Jenkins spoke at Concordia University about Spreadable Media. Below is a recap of the talk by Jessica Rose Marcotte.
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A few days ago, Concordia University welcomed media studies researcher and author Henry Jenkins to a room that was soon filled to capacity. In his opening remarks, Charles Acland (of the Screen Culture Research Group) listed some of Jenkins’s (impressive) accomplishments, finishing off by reminding the crowd that Jenkins was, first and foremost, “a writer, looking to expand the vocabulary we use to describe media.”
Indeed, much of the introduction to Mr. Jenkins’ new book, Spreadable Media, is concerned with vocabulary, and these concerns were also addressed at his talk yesterday, as well as at the more intimate discussion period that he hosted today. Jenkins emphasizes that the vocabulary that we start with necessarily frames further discourse, and often determines not only how we talk about certain subjects, but even how we implement policy and make other important decisions.
A favourite example both in the talks and in the introduction is the concept of something “going viral” and the problem with the vocabulary of infection and inoculation, especially as it regards personal agency. A virus, Jenkins argues, is something that is beyond our control, whereas this is not the case with media. While it may be beyond the control of the original creator, it is the individual decision to share or not share that determines how far something like a video or an article will spread. Jenkins’ answer to this problem of a language of infection is the term Spreadable Media, which he coined while giving another talk a few years ago.
“If it doesn’t spread, it’s dead,” said Jenkins. “I thought that was kind of catchy.”
Over the next hour and during the question period, Jenkins dealt primarily with questions of spreadability on the internet and the public’s ability to shape media. Participatory culture, which is one way of describing this phenomena, is what happens as the public gains more and more access to the means of production, enabled by tools that may not always be used in the ways that they were originally intended. As Jenkins was quick to point out, “YouTube functions in participatory culture but isn’t itself a participatory culture” and the same is true of other platforms. The Occupy Movement, for example, could use YouTube to political effect, but that doesn’t mean YouTube is in the business of promoting democracy.
Given the nature of the internet, the topics of the talk were equally broad-reaching, from the Occupy Movement to Invisible Children and Kony 2012, to Mitt Romney’s Binders Full of Women, to the Harry Potter Alliance, to education and media literacy. Another quality of Jenkins’ seems to be a good deal of optimism about the future of bottom-up spreadability and what enough people getting together on the internet and offline have the power to do. About the Harry Potter Alliance, for example: Henry Jenkins’ predicts that we will be hearing more soon about Warner Bros. and the chocolate that they use for Harry Potter products, which the HPA claims is not fair-trade.
During the question period, Jenkins addressed a variety of topics, including:
Whether fans in the Harry Potter Alliance are being manipulated by “big name fan” Andrew Slack, or if he is a genuine Harry Potter fan. (The answer, by the way, is that Henry Jenkins is reasonably sure that Andrew Slack is a sincere fan).
Whether participatory culture dumbs down issues. (We tend to dig deeper about the things that we care about, but really it’s a matter of opening up discussion and raising awareness.)
How Piracy can create value for the original product (as in the case of fansubbed anime, which some might say paved the way for the Western anime market).
How games can be mobilized for social change. (Jenkins thinks that games absolutely can be tools for social change, but is wary of gamification – assigning points’ scales in order to alter people’s thinking.)
This morning, a smaller group of people who had been given the opportunity to read the introduction to Spreadable Mediagathered to discuss it at the Loyola Campus. Jenkins welcomed questions and potential criticisms for about an hour and a half. Since Jenkins demonstrates such a concern about language and vocabulary, it was unsurprising to see his readers take up those concerns. Jenkins was asked about the cultural economy of neologisms and whether there is a danger of neologisms simply becoming a way of branding ideas. Jenkins admitted that the term transmedia had taken off this way, and that many places now offer job positions with “transmedia” in the title, but with a lack of clarity about what the term originally meant. When asked about his apparent avoidance of the term “ideology” in a discussion that seemed to call for it, Jenkins said that one of the goals of Spreadable Media was to reach beyond an academic audience and open up a dialogue with industries. This may account for the overall positive outlook of the book as well. He didn’t want the word ideology to “be a buzzkill.”
Amongst other topics, Jenkins discussed the potential future of print as a medium. He pointed out that the time between writing a book and having it published can be quite long: “print’s sluggishness is enormously frustrating” because certain references that were current at the time have already become obsolete, “but there’s an advantage there to the permanence of print.” Print also makes, he admitted, for slow conversation between academics. His previous book, Convergence Culture, was written in 2004 and published in 2006. There are responses to that book coming out now which were probably written in 2008 or 2009, which he may be able to respond to by 2015. However, he expects that copies of his books will be kicking around university libraries long after the associated articles have disappeared from the internet. Another problem with the digital is that it can be edited. People tend to remove things that make them look bad, as in the case brought up by TAG’s own Kalervo Sinervo about an old flame war between Penny Arcade creators and Scott McLeod.
