Check out the latest web exclusive Spreadable Media essays:
In Defense of Memes, Whitney PhillipsStay tuned as we release more essays each week!
NEW! Essays from this year’s Futures of Entertainment speakers:
Henry Jenkins
Alec Austin
Ted Hovet
Grant McCracken
Sheila Murphy Seles
Ana Domb
Christopher Weaver and Sam Ford
Xiaochang Li
Stay tuned as we release exclusive essays each week leading up to the publication of Spreadable Media: Creating Value and Meaning in a Networked Culture.
Want more on SPREADABLE MEDIA now? Check out the links below:
“A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content.”
To read the full book review, subscribe online at Kirkus Reviews.
“Something new is emerging from the collision of traditionIal entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible. Read it to understand what your kids are doing, where Hollywood is going, and how online social networks spread cultural productions as a new form of sociality.”—Howard Rheingold, author of Net Smart
“By critically interrogating the ways in which media artifacts circulate, Spreadable Media challenges the popular notion that digital content magically goes ‘viral.’ This book brilliantly describes the dynamics that underpin people’s engagement with social media in ways that are both theoretically rich and publicly meaningful.”—danah boyd, Microsoft Research
“Finally, a way of framing modern media creation and consumption that actually reflects reality and allows us to talk about it in a way that makes sense. It’s a spreadable world and we are ALL part of it. Useful for anyone who makes media, analyzes it, consumes it, markets it or breathes.”—Jane Espenson, writer-producer of Battlestar Galactica, Once Upon a Time, and Husbands
“It’s about time a group of thinkers put the marketing evangelists of the day out to pasture with a thorough look at what makes content move from consumer to consumer, marketer to consumer and consumer to marketer. Instead of latching on to the notion that you can create viral content, Jenkins, Ford, and Green question the assumptions, test theories and call us all to task. Spreadable Media pushes our thinking. As a result, we’ll become smarter marketers. Why wouldn’t you read this book?”—Jason Falls, CEO of Social Media Explorer and co-author of No Bullshit Social Media
Henry Jenkins speaks at DIYS Days, UCLA Library, October 28, 2011.
(via PepperDigital on Vimeo)
Jason Falls sits down with Sam Ford to talk about the nature of creating spreadable content.
(via MIT > TechTV)
For more videos from Futures of Entertainment conferences, click here.