Spreadable Media: Talk at SXSW

What is the cultural logic behind shared media?

Join the authors of Spreadable Media: Creating Meaning and Value in a Networked Culture at SXSW on Friday, March 8th from 5:00PM – 6:00PM to leap into this ongoing discussion.

Featuring Sam Ford, Joshua Green, and the so-called “Godfather of Transmedia” (according to Juan Garcia) Henry Jenkins, this hotly-anticipated session highlighted by the Martin Trust Center for Entrepreneurship at MIT will discuss core concepts from the book and continue the conversation about the new landscape of “shareable” media. Looking at the “why” of this trend rather than simply the “how,” this session will provide a valuable dialogue with experts in the field and help attendees envision their own online strategies in a whole new light.

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