Videos of Spreadable Media Authors from SXSW

While Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin as featured speakers for South by Southwest Interactive this March, they shared some of their insights for lessons marketers and entrepreneurs might take away from the book:

Henry Jenkins on lessons to be learned from independent media creators.

Sam Ford on the distinction between hearing and listening.

Joshua Green on the importance of internal innovation within corporations.