Blog
July Spreadable Media Updates
Here are a few updates about Spreadable Media:
- Athabasca University Women’s and Gender Studies professor Rhiannon Bury reviews Spreadable Media for the latest edition of the International Journal of Communication. She writes that the authors “take pains to avoid simplistic pronouncements and instead offer an encompassing and engaged discussion of the complex and diverse ways in which various forms of media are circulated in the so-called Web 2.0 era.”
- Spreadable Media co-author Sam Ford’s latest piece with Harvard Business Review draws on concepts from Spreadable Media, as he urges professional communicators to “Rediscover Your Company’s Humanity.”
- IndieWire’s Bryce J. Renninger refers to Spreadable Media in his piece on The Asylum’s Sharknado on SyFy, questioning how the company might best listen to and change strategy based on the high level of online discussion about the film.
- Ontario public media company TVO recently released three interviews with Spreadable Media co-author Henry Jenkins for its series “Pull: How Technology Is Changing the Conversation.” See short videos with Henry on the influence of participatory culture on education, how social media is influencing political agendas, and how spreadable content makes the consumer king.
- Miami University graphic design professor Helen Armstrong has been using Spreadable Media on her summer syllabus for “Design Plus Code: An Introduction.” See her full syllabus here.
- Also, University of Southern California Annenberg Innovation Lab Fellow Kathi Inman Berens used Spreadable Media for her Spring 2013 Communications course, “Cultures of New Media.” See her syllabus here.
- The Paris-based office of advertising agency DDB wrote about Spreadable Media in May, focusing on the book’s emphasis of the “phenomenon of circulation” of media content and fans’ roles as “translators, smugglers, curators, mediators.” (Excuse any bad French-to-English translations.)
- Last month, Concordia University Ph.D. candidate Charlotte Fillmore-Handlon wrote for the Ampersand Lab about Spreadable Media in the trajectory of Henry Jenkins’ work.
- Georgetown University Communication, Culture & Technology Program student Sara Anderson uses Spreadable Media and several other recent pieces of scholarship to explore “how virtual communities are structured.”‘
- Scott Reed’s “Writing and Digital Media” class at Georgia Gwinnett College were charged with “creating spreadable media” around their class readings.
- David Roberts, assistant professor of mass communication at Missouri Valley College, shares his summer reading list in the MVC Delta student newspaper, including Spreadable Media as one of his nine recommendations.