Media

Spreadable Media Authors on the Road and in the News

Monday, January 20, 2014   10:23
What have Spreadable Media’s co-authors been up to of late?
  • In October, co-author Sam Ford joined CafePress VP of Digital Strategy Jason Falls and Word of Mouth Marketing Association President Suzanne Fanning  in a Social Media Today webinar discussion moderated by Shelby County Schools (Memphis, TN) Chief Communications Officer Emily Yellin  entitled “Spreadable Media: How to Make Word of Mouth Work for You.” The audio archive and slides are available here, while a recap of some of the Twitter activity during the Webinar is available here from Suzie McCarthy.
  • Co-author Henry Jenkins was interviewed for a New York Magazine story by Katie Van Syckle on the popularity of Grumpy Cat, where Henry notes that, “If the culture is going to be snarky, you need images that communicate snakiness.
  • Co-author Sam Ford led a masterclass session about Spreadable Media via Skype for the National University of Tres de Febrero NEOTVLab’s VI International Summit on Nov. 1 in Buenos Aires.
  • Ford was on WKYU-PBS’s Kentucky OUTLOOK in September 2013 to discuss Spreadable Media and the implications of living in an era with greater freedom to share content, on the one hand, but also great concerns about privacy in an era of “Big Data” with host Barbara Deeb.
  • He also wrote a January 2014 piece for NYU Press’ From the Square on “Embracing Spreadability in Academic Publishing,” focused both on learnings from Spreadable Media, as well as his participation in the 2013 conference of the American Association of University Presses.
  • Dawn C. Chimielewski with The Los Angeles Times quotes co-author Sam Ford about the logic behind Netflix’s creation of various new series and mini-series as part of the Marvel comics film and television story world.
  • Ford was a guest in September on Len Edgerly’s The Kindle Chronicles podcast, talking both about concepts from Spreadable Media and the book project itself. Elsewhere, Eolake Stobblehouse writes about his main takeaways from the podcast.
  • He also took part in an online video discussion with University of Oregon visiting scholar Helen De Michiel’s Fall 2013 Mass Media & Society “Participatory Media and Social Practice” class for the School of Journalism and Communication. The class posted a video of the class discussion here.
  • Chris Fleischer with Valley News in Lebanon, New Hampshire, includes comments from Sam Ford in their article about a popular online music video featuring patients from the Children’s Hospital at Dartmouth, discussing ethical considerations that are raised when content starts to spread widely online.
  • Ford also led sessions for the presidents of the member schools of the Association of Independent Kentucky Colleges and Universities in November and the Luxury Marketing Council in December about Spreadable Media.

European Tour 2012: Henry Jenkins Spreads the Word

Monday, December 30, 2013   1:05

Now that Spreadable Media is out in Italian and soon to be released in Portuguese, here is a glimpse at the book’s European “preview” last year. In Summer 2012, before Spreadable Media was released, co-author Henry Jenkins went on a speaking tour in Europe, where he talked about the book across a range of countries. Here are some of those talks, available online, as well as other key interviews, etc.:

August Spreadable Media Updates

Friday, August 16, 2013   2:07
A few new updates on Spreadable Media:
  • Big news on the international front, as Editora Aleph has announced that the Portuguese-language version of Spreadable Media has a scheduled release date of November 10, 2013.
  • University of Pennsylvania Professor of Communication Elihu Katz recently wrote about his take on Spreadable Media–and what he felt the book missed. See Katz’s review for Public Books, and Spreadable Media co-author Sam Ford’s response, here.
  • BuzzFeed VP of Agency Strategy and Industry Development Jonathan Perelman recommends Spreadable Media on The MediaBriefing’s Summer Book Club list, calling it “a must read.”
  • Sam Ford was recently interviewed by Sabri Ben-Achour for a story for Marketplace on NPR about TV show strategies of engaging fans across multiple supplementary media texts, built around the return of AMC series Breaking Bad for its final episodes.
  • Also, Ford’s Peppercomm colleague Lauren Begley used concepts from Spreadable Media to analyze a variety of content created around Breaking Bad from a range of others, at The Innovation Mill.
  • Jurgen Appelo at NOOP.NL named Spreadable Media as #25 on his  “40 Best Influence & Persuasion Books” list.
  • Sam Ford recently weighed in on Deborah M. Todd’s Pittsburgh Post-Gazette story about a new study from University of Pittsburgh’s Andrew Stephen and Columbia University’s Olivier Toubia on what motivates people to tweet.
  • Gail Zahtz recently featured Ford on her “Health and Design Today” podcast on blogtalkradio to talk Spreadable Media and a range of its implications on the media industries, on citizenship, and on groups advocating for social change.
  • Ford also participated in the Carpool Health Chat #CPHC Twitter discussion on August 13th, talking about Spreadable Media‘s implications for healthcare industry and advocacy communities.
  • The Gordon Institute of Business Science at The University of Pretoria in Johannesburg, South Africa, highlights Spreadable Media among a dozen new titles in its library collection.
  • Todd Davies includes Spreadable Media on his recommended books for student-led discussions for his “ICT, Society, and Democracy” course at Stanford University’s Symbolic Systems program.
  • Max von Grafenstein, a doctoral candidate at the Alexander von Humboldt Institute for Internet and Society,  shares his research addressing the question, “Can or should TV and other formats be copyright protected?” drawing on concepts from Spreadable Media.
  • Faye Woods, a lecturer with the Film, Theatre and Television Department at the University of Reading in the U.K., draws on concepts from Spreadable Media in her work, “The Show that Launched a Thousand Blogs: The Reception of Lena Dunham’s Girls,” presented at the Television for Women Conference at the University of Warwick in May 2013.
  • Georgia Gwinnett College Writing and Digital Media student Morgan Nalley writes about the business model of Pandora and how it adheres to both the logics of stickiness and of spreadability, using the original white paper on spreadability that Henry Jenkins co-authored with Xiaochang Li and Ana Domb.

July Spreadable Media Updates

Wednesday, July 24, 2013   11:40
Here are a few updates about Spreadable Media:
  • Athabasca University Women’s and Gender Studies professor Rhiannon Bury reviews Spreadable Media for the latest edition of the International Journal of Communication. She writes that the authors “take pains to avoid simplistic pronouncements and instead offer an encompassing and engaged discussion of the complex and diverse ways in which various forms of media are circulated in the so-called Web 2.0 era.”
  • Spreadable Media co-author Sam Ford’s latest piece with Harvard Business Review draws on concepts from Spreadable Media, as he urges professional communicators to “Rediscover Your Company’s Humanity.”
  • IndieWire’s Bryce J. Renninger refers to Spreadable Media in his piece on The Asylum’s Sharknado on SyFy, questioning how the company might best listen to and change strategy based on the high level of online discussion about the film.
  • Ontario public media company TVO recently released three interviews with Spreadable Media co-author Henry Jenkins for its series “Pull: How Technology Is Changing the Conversation.” See short videos with Henry on the influence of participatory culture on education, how social media is influencing political agendas, and how spreadable content makes the consumer king.
  • Miami University graphic design professor Helen Armstrong has been using Spreadable Media on her summer syllabus for “Design Plus Code: An Introduction.” See her full syllabus here.
  • Also, University of Southern California Annenberg Innovation Lab Fellow Kathi Inman Berens used Spreadable Media for her Spring 2013 Communications course, “Cultures of New Media.” See her syllabus here.
  • The Paris-based office of advertising agency DDB wrote about Spreadable Media in May, focusing on the book’s emphasis of the “phenomenon of circulation” of media content and fans’ roles as “translators, smugglers, curators, mediators.” (Excuse any bad French-to-English translations.)
  • Last month, Concordia University Ph.D. candidate Charlotte Fillmore-Handlon wrote for the Ampersand Lab about Spreadable Media in the trajectory of Henry Jenkins’ work.
  • Georgetown University Communication, Culture & Technology Program student Sara Anderson uses Spreadable Media and several other recent pieces of scholarship to explore “how virtual communities are structured.”‘
  • Scott Reed’s “Writing and Digital Media” class at Georgia Gwinnett College were charged with “creating spreadable media” around their class readings.
  • David Roberts, assistant professor of mass communication at Missouri Valley College, shares his summer reading list in the MVC Delta student newspaper, including Spreadable Media as one of his nine recommendations.

Late June/Early July Spreadable Media Updates

Wednesday, July 3, 2013   4:38
  • Co-author Henry Jenkins provides TIME‘s Lily Rothman with preview remarks from a forthcoming Cinema Journal roundtable about the Spreadable Media, for this article on Kindle Worlds.
  • Meanwhile, on his Kindle Chronicles podcast, Len Edgerly writes about how Kindle Worlds might impact the analysis of Spreadable Media and particularly its look at the relationship between fandoms and media properties.
  • Roy Christopher talks with danah boyd and others about their Summer Reading List. Among danah’s top choices? Spreadable Media.
  • Birgit Horvath-Muck also includes Spreadable Media among her “Non-Fiction Discoveries” at “The Book Garden.”
  • Carlos Scolari writes a follow-up blog post considering more takeaways from Spreadable Media (in Spanish).
  • Also, see this recent review of Spreadable Media (in Japanese).
  • Tama Leaver’s latest research on “Angry Birds as a Social Network Market” draws on Spreadable Media.
  • Agnès Jiyoung Yun at the Organic Media Lab writes (in Korean) about why Amazon is “social media,” both drawing on some concepts covered in Spreadable Media and also demonstrating how Amazon connected feedback from other customers into the purchase process.
  • Dave Vineberg references Henry Jenkins and the “spreadable media” argument in a piece about the obsession with discovering new status symbols and its ties to commercial culture, in this piece on the Madame Pickwick art blog.
  • Amazon customer reviewer Iain writes of Spreadable Media that, “for Media Studies teachers in  particular, this book will not disappoint.”
  • Novelist Kate Pullinger also recently used Spreadable Media during her keynote at the Brave New World conference organized by the Australian Association for the Teaching of English (AATE) and Australian Literacy Educators’ Association (ALEA) on Saturday, July 6.
  • Novelist Kate Pullinger presenting at Brave New World 2013. Photo by Jon Callow.

Spreadable Media June Update

Monday, June 24, 2013   1:54
  • Author Sam Ford recently spoke on a panel for the American Association of University Presses annual conference for 2013 in Boston. His panel, entitled “Reaching the World,” focused on how university presses might rethink themselves in an era where cultural and global borders are more malleable than before and where the distribution of academic work is increasingly driven through circulation from among interested audiences.
  • Authors Henry Jenkins and Sam Ford were recently interviewed for a piece by Sam’s Peppercomm colleague Steve Cody for the Arthur W. Page Society, about the purpose of Twitter and how the communications head at Twitter should best approach understanding how people use the platform.
  • Author Joshua Green recently spoke in New York City as part of a panel called “Sketch & Draft: Bridging the Gap between Content and Design,” drawing on concepts from the Spreadable Media project as part of an event organized by Undercurrent (where Joshua works) and LoyalCX.
  • Mark Anthony Neal (a fellow NYU Press author who recently released Looking for Leroy: Illegible Black Masculinitieswrites about the need to pay attention to how independent black artists like Jasiri X are designing critical works to be circulated by their audiences in today’s digital age, drawing on concepts from Spreadable Media.
  • In a recent blog post, Mel Stanfill references Spreadable Media’s distinction between individual fans and fandoms, in relation to current conversations about how to understand Kindle Worlds vis-a-vis the fan fiction communities most frequently examined by traditional fan studies work.
  • Carlos Scolari shares some of his initial thoughts on Spreadable Media (in Spanish) via his Hipermediaciones blog. Also, the Open University of Catalonia recently interviewed Scolari about his work on changing relations between the media industries and fans, where Scolari referenced Spreadable Media‘s work about tensions between producers and fans and on the notion of surplus audiences.
  • Robin Honderich, a student in Curtain University’s Internet Studies program, created this great video illustrating some of the core concepts in the introduction of Spreadable Media.
  • Portuguese scholars João Pedro da Costa from the Institute for Comparative Literature and Rui Raposo from the University of Aveiro have been doing a textual analysis on what makes band OK Go’s music sharable, drawing on Spreadable Media‘s framework pushing back against viral media metaphors.
  • Josh Jarrett writes that Spreadable Media is “an extremely worthwhile and timely read into exactly what defines ‘spreadable’ material,” via his The Participating Resource blog.
  • See this student post about the book by Sara Anderson at Georgetown University.

Spreadable Media May Update

Friday, June 7, 2013   12:34
Word about Spreadable Media continues to…spread:

Sam Ford speaking at Planning-ness conference. Photo by Keith Burtis, Carbonview Research.

  • Sam Ford recently spoke at the Planning-ness conference in Massachusetts, asking, “How Does Content Really Spread?” Also, see this Slideshare of Sam’s presentation.
  • Henry Jenkins was recently a guest on the PBS MediaShift Mediatwits podcast with Mark GlaserMonica Guzman, and Andrew Lih, talking about “how media spreads and why.”
  • Sam Ford also recently spoke about the book project at the Berkeley Center for New Media at the University of California-Berkeley.
  • opensource.com’s Kendra Mack writes that Spreadable Media is worth reading as a corrective because “contemporary Web 2.0 rhetoric focuses so heavily on how we share media, that it overlooks something even more important–why we share.”
  • In his “Digital Bookshelf” post on USC’s 21st Century Scholar blog, Dr. Randy Clemens, Assistant Professor of Administrative and Instructional Leadership at St. John’s University, writes of Spreadable Media: “There is a glut of new writing about media that varies widely in terms of scholarly rigor. Start with this book.”
  • The genConnect team recently published a post about their South by Southwest interview with all three Spreadable Media authors.
  • In his recent Flow piece, Aymar Jean Christian references Spreadable Media and a range of other books that catalogue the state of how the logics of the media industries are evolving, in an essay looking at the balance between new models for media production and circulation from media conglomerates, alongside projects from independent producers.
  • Michael Franklin, at his Film Business Research site, includes Spreadable Media on his list of “Inspiring Work: The Stuff that’s Actually Really Good”. Franklin also further considers the book’s look at the complicated issues surrounding “privacy” and “fair use” that often get blurred in copyright discussions.
  • The latest Amazon review for Spreadable Media comes from Wilson Triviño.
  • At C4E Trends, Francisco Pereze Latre provides a take on Sam Ford’s recent Harvard Business Review piece related to the book (in Spanish).
  • Also, see recent posts on the book from USC graduate students at the “Multiplier” blog, here and here.

Spreadable Media at MiT8

Monday, May 20, 2013   7:42

Two sessions at MIT’s Media in Transition 8 conference at the beginning of May focused on the Spreadable Media project. First, Spreadable Media contributor Chris Weaver moderated a discussion with Spreadable Media co-author Sam Ford; fellow contributors  Whitney Phillips and Kevin Driscoll; and Harvard University’s Jonathan Zittrain and Microsoft NERD’s Kate Miltner, on “The Dark Side of Spreadability.” The discussion covered issues from disruption of people’s sense of privacy as content crosses from the private to the public domain. No video of the session exists, but thanks to Giovanni Boccia Artieri for a comprehensive Storify of the Twitter action from the session.

Meanwhile, Sam Ford also moderated a session, focused on “Transnational Dimensions of Spreadable Media,” with co-author Henry Jenkins and project contributors Nancy BaymEthan Zuckerman, and Aswin Punathambekar, discussing lessons from case studies ranging from Ghanan responses to “Gangnam Style” and participatory culture in digital India to emerging international business models for independent musical artists and the growing transmedia storytelling industry in Brazil. See a great recap from MIT Center for Civic Media’s Erhardt Graeff.

For a more comprehensive round-up of the conference, see these thoughts from Fiona McQuarrie.

Spreadable Media April Round-Up

Wednesday, May 1, 2013   10:42
  • VICE documentary Lil Bub & Friendz recently won Best Feature Film (online) at the Tribeca Film Festival. The documentary features co-author Sam Ford, commenting on the popularity of cats online. See mentions of Sam’s role in the film at Indiewire and WSJ Speakeasy.
  • Co-author Henry Jenkins recently spoke with screenwriter, songwriter, and media thinker Terrence McNally on KPFK/WBAI’s Free Forum.
  • In his post a few weeks ago about co-author Sam Ford’s appearance on Marketing Profs’ Marketing Smarts podcast, Matthew Grant, the program’s host, asks, “Should Business Books Make You Think?” Grant distinguishes categories of business books: “how to,” “how to better do things,” and “reconceptualization,” for instance. But Spreadable Media is the type of business book that “makes you think.” Writes Grant, “Rather then tell you to do something, the book invites you to question what you are doing and, as a result of that questioning, consider what you might do instead. In other words, it doesn’t tell you to do, it asks you to think.”
  • Henry was also recently a guest on J.C. Hutchins’ Storyforward podcast, talking about, among other subjects, Spreadable Media.
  • Marta Boni provides a thorough review of Spreadable Media in French at Culture Visuelle.
  • Rachel Hoover writes, in a review of Spreadable Media for Library Journal, that the book is “a timely and accurate account of the current state of media in our networked culture.”
  • Co-authors Henry Jenkins and Sam Ford were recently guests on Lisa Loving’s Wednesday Talk Radio at KBOO in Portland, Oregon, to talk about various implications of Spreadable Media for community activism and citizens in general.
  • Henry also recently published a piece at Transmedia Coalition, entitled “Six Reasons Why Transmedia Producers Should Read Spreadable Media.
  • Sheron Neves recommends the book to Portuguese-language readers, at Meditations in an Emergency. The press is hard at work on a translated version!
  • Ethnography Matters connected Spreadable Media with An Xiao Mina’s presentation at the Microsoft Social Computing Symposium about what Ugandans choose to pass along via online communication.
  • Brian Lemond of Brooklyn United listed the Spreadable Media session at this year’s South by Southwest as one of the top five SXSW highlights. Elsewhere, Jon Woods at GroundFloorMedia also lists the authors’ SXSW session as a conference highlight, in response to a recent Fast Company piece from co-author Sam Ford.
  • Among the top recommendations from this year’s South by Southwest conference from the American Library Association’s dh+lib blog was Spreadable Media co-authors Henry Jenkins’ and Sam Ford’s Ideadrop House session for librarians.
  • Also, librarian Marc Compton wrapped up his series analyzing the implications of Spreadable Media for librarians at the end of March. See Part 6 and Part 7.
  • Gardner Campbell writes in a recent EDUCAUSE interview about the implications of “bring your own device” trends in higher education on the concept of “spreadable learning,” evoking Spreadable Media.
  • Spreadable Media has also been the subject of some discussions about the ebook market. NYU Press’ business manager, Tom Helleberg, joins Len Edgerly at The Kindle Chronicles, and the conversation turns both to concepts from Spreadable Media, as well as the press’ approach to the actual book itself. Also, a German podcast discusses the pricing of ebooks in the U.S. versus Germany, using Spreadable Media as an example.
  • Greg Greenberger at BoomGen Studios calls Spreadable Media “a fascinating exploration of how media today is becoming a two-way street.”
  • Melanie Peck at The Viral Ad Network calls Spreadable Media “a little gem…about the nature of audience engagement.”
  • At Western Kentucky University, co-author Sam Ford’s undergraduate class has been blogging about issues related to the book throughout the semester. Also, Ford gave a talk at WKU a few weeks back about the book, as part of the Thoughts on Pop series hosted by WKU’s Popular Culture Studies program.
  • Rodrigo Castaqeda and M. Pierre Berger have posted their reviews of Spreadable Media on Amazon.
  • See other reactions to/mentions of Spreadable Media across the blogosphere at the MIT Center for Civic Media, the USC Rossier School of EducationUSC #FRICTIONSteamFeedTapioca.tvTelevisualRed GypsyLutheran ConfessionsCommunication for Effectiveness in Spanish, the “A Southern Heart” blog (Part 1Part 2Part 3, and Part 4), Hannah Wilson’s The New Me(dia) and Samantha Weisman’s A New Perspective on New Media at Cornell University, Nathan Schulman at Reinhardt University, The Digital OysterCultural CuriosMediální proroci in Czech, Changing the World One Blog at a TimeEntertainment Media, and Sarah’s Thoughts (Part 1Part 2, and Part 3). Also, see this response to Whitney Phillips’ essay for Spreadable Media and this response to William Uricchio’s essay for the project.

News Round-Up: MarketingProfs and Librarians Talk Spreadability

Friday, March 22, 2013   7:32
  • This week, Spreadable Media co-author Sam Ford was the guest on MarketingProfs’ Marketing Smarts podcast. Host Matthew Grant says the book’s arguments “can make us think differently about marketing as a practice,” with notions he calls “refreshing.”
  • Elsewhere, librarian Marc Crompton has been actively writing about the book’s implications for librarians. See Part 4 and Part 5 of his installments on reactions to the book, as well as his post on this library course blog.
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