Over the past several months, the Spreadable Media team has remained active in further developing, challenging, and…spreading…their work surrounding the book. Check out some of their recent speaking appearances here:
Co-author Sam Ford spoke about Spreadable Media’s concepts and structure as a project itself as part of The Essay in Public a one-day symposium on “how to better bring longform and dense content to general audiences,” at Brown University in April 2014.
In his Spring 2014 MIT Communications Forum, co-author Henry Jenkins spoke on a range of issues, including Spreadable Media’s exploration of the tension between the market logic of the media industries and the non-market logic governing the actions of active audiences.
The 2014 Innovation Cities Tour, from Innovation Excellence, cites Spreadable Media as an inspiration. Also, co-author Sam Ford spoke as part of the tour’s Boston event at the IBM Innovation Center.
Ford participated in the Southern Kentucky Book Festival this April in Bowling Green, KY, where he spoke as part of a panel of Western Kentucky University-related authors about their various book projects.
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What have Spreadable Media’s co-authors been up to of late?
In October, co-author Sam Ford joined CafePress VP of Digital Strategy Jason Falls and Word of Mouth Marketing Association President Suzanne Fanning in a Social Media Today webinar discussion moderated by Shelby County Schools (Memphis, TN) Chief Communications Officer Emily Yellin entitled “Spreadable Media: How to Make Word of Mouth Work for You.” The audio archive and slides are available here, while a recap of some of the Twitter activity during the Webinar is available here from Suzie McCarthy.
Co-author Henry Jenkins was interviewed for a New York Magazine story by Katie Van Syckle on the popularity of Grumpy Cat, where Henry notes that, “If the culture is going to be snarky, you need images that communicate snakiness.”
Co-author Sam Ford led a masterclass session about Spreadable Media via Skype for the National University of Tres de Febrero NEOTVLab’s VI International Summit on Nov. 1 in Buenos Aires.
Ford was on WKYU-PBS’s Kentucky OUTLOOK in September 2013 to discuss Spreadable Media and the implications of living in an era with greater freedom to share content, on the one hand, but also great concerns about privacy in an era of “Big Data” with host Barbara Deeb.
He also wrote a January 2014 piece for NYU Press’ From the Square on “Embracing Spreadability in Academic Publishing,” focused both on learnings from Spreadable Media, as well as his participation in the 2013 conference of the American Association of University Presses.
He also took part in an online video discussion with University of Oregon visiting scholar Helen De Michiel’s Fall 2013 Mass Media & Society “Participatory Media and Social Practice” class for the School of Journalism and Communication. The class posted a video of the class discussion here.
Chris Fleischer with Valley News in Lebanon, New Hampshire, includes comments from Sam Ford in their article about a popular online music video featuring patients from the Children’s Hospital at Dartmouth, discussing ethical considerations that are raised when content starts to spread widely online.
Co-author Sam Ford will take part in a workshop on March 22nd entitled “Rethinking Networked Culture, Media Audiences, and Media Content Through Spreadable Media” at the Society for Cinema & Media Studies annual conference in Seattle. The session will be chaired by DePaul University’s Paul Booth and will also include project contributors Xiaochang Li, Abigail De Kosnik, Ted Hovet, and Sharon Ross.
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Now that Spreadable Media is out in Italian and soon to be released in Portuguese, here is a glimpse at the book’s European “preview” last year. In Summer 2012, before Spreadable Media was released, co-author Henry Jenkins went on a speaking tour in Europe, where he talked about the book across a range of countries. Here are some of those talks, available online, as well as other key interviews, etc.:
Also, see Henry’s talk on similar issues at Central European University in Budapest, Hungary. Listen to the audio here, and find video here, here, here, here, here, here, and here.
He keynoted a symposium in Prague entitled “Transmedia Generation: On Empowered and Impassioned Audiences in the Age of Media Convergence.” Find his talk here. In addition, he joined a panel to discuss political and educational implications of his work, available via video here.
He spoke about Spreadable Media in London as part of the “Digital Transformations” series. The last part of his talk and the Q&A is available here.
In Stuttgart, Henry conducted a lecture as part of 5D’s transmedia storytelling track at the FMX 2012 conference. In addition, Henry joined production designer Alex McDowell, director Shekhar Kapur, and moderator Inga von Staden to talk “The Future of Storytelling in Transmedia” in a session that was recorded. Also, during Henry’s time in Germany, he talked with Transmedia Storytelling Berlin about “transmedia storytelling around the world.”
Henry talked with TheNextTV Channel in Rome about his research (here and here) while in town for a “Talking IED” event about “the transmedia generation” with the Istituto Europeo di Design.
While Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin as featured speakers for South by Southwest Interactive this March, they shared some of their insights for lessons marketers and entrepreneurs might take away from the book:
Henry Jenkins on lessons to be learned from independent media creators.
Sam Ford on the distinction between hearing and listening.
Joshua Green on the importance of internal innovation within corporations.
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Author Sam Ford recently spoke on a panel for the American Association of University Presses annual conference for 2013 in Boston. His panel, entitled “Reaching the World,” focused on how university presses might rethink themselves in an era where cultural and global borders are more malleable than before and where the distribution of academic work is increasingly driven through circulation from among interested audiences.
Authors Henry Jenkins and Sam Ford were recently interviewed for a piece by Sam’s Peppercomm colleague Steve Cody for the Arthur W. Page Society, about the purpose of Twitter and how the communications head at Twitter should best approach understanding how people use the platform.
Mark Anthony Neal (a fellow NYU Press author who recently released Looking for Leroy: Illegible Black Masculinities) writes about the need to pay attention to how independent black artists like Jasiri X are designing critical works to be circulated by their audiences in today’s digital age, drawing on concepts from Spreadable Media.
In a recent blog post, Mel Stanfill references Spreadable Media’s distinction between individual fans and fandoms, in relation to current conversations about how to understand Kindle Worlds vis-a-vis the fan fiction communities most frequently examined by traditional fan studies work.
Carlos Scolari shares some of his initial thoughts on Spreadable Media (in Spanish) via his Hipermediaciones blog. Also, the Open University of Catalonia recently interviewed Scolari about his work on changing relations between the media industries and fans, where Scolari referenced Spreadable Media‘s work about tensions between producers and fans and on the notion of surplus audiences.
Robin Honderich, a student in Curtain University’s Internet Studies program, created this great video illustrating some of the core concepts in the introduction of Spreadable Media.
Portuguese scholars João Pedro da Costa from the Institute for Comparative Literature and Rui Raposo from the University of Aveiro have been doing a textual analysis on what makes band OK Go’s music sharable, drawing on Spreadable Media‘s framework pushing back against viral media metaphors.
Josh Jarrett writes that Spreadable Media is “an extremely worthwhile and timely read into exactly what defines ‘spreadable’ material,” via his The Participating Resource blog.
See this student post about the book by Sara Anderson at Georgetown University.
Two sessions at MIT’s Media in Transition 8 conference at the beginning of May focused on the Spreadable Media project. First, Spreadable Media contributor Chris Weaver moderated a discussion with Spreadable Media co-author Sam Ford; fellow contributors Whitney Phillips and Kevin Driscoll; and Harvard University’s Jonathan Zittrain and Microsoft NERD’s Kate Miltner, on “The Dark Side of Spreadability.” The discussion covered issues from disruption of people’s sense of privacy as content crosses from the private to the public domain. No video of the session exists, but thanks to Giovanni Boccia Artieri for a comprehensive Storify of the Twitter action from the session.
Meanwhile, Sam Ford also moderated a session, focused on “Transnational Dimensions of Spreadable Media,” with co-author Henry Jenkins and project contributors Nancy Baym, Ethan Zuckerman, and Aswin Punathambekar, discussing lessons from case studies ranging from Ghanan responses to “Gangnam Style” and participatory culture in digital India to emerging international business models for independent musical artists and the growing transmedia storytelling industry in Brazil. See a great recap from MIT Center for Civic Media’s Erhardt Graeff.
For a more comprehensive round-up of the conference, see these thoughts from Fiona McQuarrie.
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In a guest piece for the Wall Street Journal‘s Speakeasy blog, Spreadable Media co-author Sam Ford examines “What Soap Operas Teach Us about Online Business Models,” looking at the distinction between models of “stickiness” and models of “spreadability.”
In his latest Fast Companypiece, co-author Sam Ford questions, “Does Your Company Listen to Social Media–or Simply Hear It?” (Also, see follow-up pieces on this subject from Mason Walker at Portland Business Journal and from the 2020 Workplace blog.
Spreadable Media authors Sam Ford and Henry Jenkins recently discussed the book with David Schwartz on the New Books in Journalism podcast.
O’Reilly Media has released the video of co-author Henry Jenkins’ recent panel with Cory Doctorow and Brian David Johnson at the Tools of Change for Publishing conference. Also, see this piece from InfoTrends’ Jim Hamilton on the panel.
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Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin for SXSW last week. The authors had about 900 people on-hand for their talk. Sorry to those who weren’t able to get a signed copy of the book after the bookstore sold out! See below for a few pictures from SXSW (as well as our book display from the Society for Cinema and Media Studies conference earlier in the week), as well as a range of related links about Henry, Sam, and Joshua’s talk in Austin.
For those who weren’t able to attend at SXSW, an audio podcast of their session is now live (which i-docs has listed as one of the “awesome,” “don’t miss out” sessions from this year’s conference, and which Hugh Garry recommended by stating that the book “is as an important read today as Convergence Culture was when written”).
In other SXSW news, check out all three authors talking with genConnect about the book from SXSW’s media room. Also, Henry did a five-part series with ad agency Leo Burnett about the session. (See Part 1, Part 2, Part 3, Part 4, and Part 5.)
Elsewhere, Henry and Sam talked with the Electronic Resources & Library’s #IdeaDrop project at SXSW about the implications Spreadable Media has on librarians in particular. (See Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6.) For those particularly interested in the implications the book has on librarians, also see Marc Crompton’s ongoing series about the book. (See Part 1, Part 2, and Part 3.)
On February 13th, NYU Press held a launch party for Spreadable Media. Check out the photos below featuring authors Joshua Green, Sam Ford, and Henry Jenkins. Needless to say, we had a blast hosting them!
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