News Round-Up: MarketingProfs and Librarians Talk Spreadability

Friday, March 22, 2013   7:32
  • This week, Spreadable Media co-author Sam Ford was the guest on MarketingProfs’ Marketing Smarts podcast. Host Matthew Grant says the book’s arguments “can make us think differently about marketing as a practice,” with notions he calls “refreshing.”
  • Elsewhere, librarian Marc Crompton has been actively writing about the book’s implications for librarians. See Part 4 and Part 5 of his installments on reactions to the book, as well as his post on this library course blog.

Spreadable Media at SXSW

Friday, March 15, 2013   6:33

Spreadable Media co-authors Henry Jenkins, Sam Ford, and Joshua Green were in Austin for SXSW last week. The authors had about 900 people on-hand for their talk. Sorry to those who weren’t able to get a signed copy of the book after the bookstore sold out! See below for a few pictures from SXSW (as well as our book display from the Society for Cinema and Media Studies conference earlier in the week), as well as a range of related links about Henry, Sam, and Joshua’s talk in Austin.

For those who weren’t able to attend at SXSW, an audio podcast of their session is now live (which i-docs has listed as one of the “awesome,” “don’t miss out” sessions from this year’s conference, and which Hugh Garry recommended by stating that the book “is as an important read today as Convergence Culture was when written”).

In other SXSW news, check out all three authors talking with genConnect about the book from SXSW’s media room. Also, Henry did a five-part series with ad agency Leo Burnett about the session. (See Part 1, Part 2, Part 3, Part 4, and Part 5.)

Elsewhere, Henry and Sam talked with the Electronic Resources & Library’s #IdeaDrop project at SXSW about the implications Spreadable Media has on librarians in particular. (See Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6.) For those particularly interested in the implications the book has on librarians, also see Marc Crompton’s ongoing series about the book. (See Part 1, Part 2, and Part 3.)

You can also see blogs on the SXSW talk from’s Clair Byrd, Sarah Skerik with PR Newswire’s Beyond PR blog, the International Packaging Association, Jinah Kim and Danny Muller at Moxie Interactive, Scott Woodhouse at Agency News, Jon Woods at GroundFloor Media,and Dave Jones of the Viral Ad Network.

Also, see Storify collections from the SXSW session from Gayané AdourianHugh Garry, Krisleigh Hoermann, Patricia Marinho, and Michiel Rovers, and notes on the session here, here, and here.

Spreadable Media Mentions: February Wrap-Up

Monday, March 4, 2013   4:14
  • Henry Jenkins recently spoke at the O’Reilly Tools for Change conference, where he was in conversation with Cory Doctorow and Brian David Johnson about content circulation, viral media, and steampunk.
  • PR News published an excerpt from Chapter 5 of Spreadable Media in their lovely weekly newsletter for subscribers—thanks, PR News!
  • Jason Mittell wrote about one of his students becoming an example of “spreadability.” (You can also read Jason’s Spreadable Media essay here.)
  • A YouTube video on Spreadable Media by a student at Curtin University went live.
  • The Bowling Green Daily News of Kentucky ran a piece based on WKU’s announcement about the book.
  • Another piece in Portuguese about the book on a Brazilian blog! Sweet.
  • Peppercomm’s “PRiscope” mentioned the book.

New Spreadable Media mentions!

Monday, February 11, 2013   8:59
    • Blogger James Carter ( mentions Spreadable Media in his recent reflection on the 2013 Super Bowl: “always be in the game.”
    • Parlez-vous Français? Read this piece on Spreadable Media from Mélanie Bourdaa (in French) here. Also, now available in English.


Monday, February 4, 2013   5:09
    • Western Kentucky University (co-author Sam Ford’s alma mater) spreads the word about Spreadable Media here.
    • Spreadable Media in Brazil? Yep. Check out this recent blog post from Journalistas da Web in Brazil.

More love for Spreadable Media

Friday, January 25, 2013   7:44
    • blog piece in Portugese offers the highlights of said interview (thank goodness for Google Translate).
    • The Owensboro Messenger-Inquirer in Kentucky ran a short piece about the book, calling it “required reading.”

Recent round-up: Reviews, articles, and SXSW

Tuesday, January 22, 2013   12:53
    • Co-author Sam Ford gives his .02 in Los Angeles Times article on how indie filmmakers risk losing Oscar eligibility if they distribute content online before it debuts at a festival or a screening.
    • Psst, music lovers and media fanatics: The authors of Spreadable Media will be presenting at SXSW in Austin, Texas! More details here. (For a list of all author events, visit


Ted Lehmann reviews Spreadable Media

Friday, January 18, 2013   9:21

“New media moves from being ‘sticky’ to being ‘spreadable.’ It welcomes new audiences in strange and wonderful ways that both intrigue us and frighten us as we begin to learn how we ourselves are empowered even in the course of being overwhelmed. Such is the world that Spreadable Media: Creating Value and Meaning in a Networked Culture by Henry Jenkins, Sam Ford & Joshua Green describes and seeks to explain in a challenging and important new book.

In line with living with the creature they have described, the authors also are maintaining an invaluable web site. The web site is filled with blogs, essays, and other material about this forthcoming book, serving at once to demonstrate the book’s thesis while giving the authors a forum and the world of creative information consumers and producers a platform on which they may comment and elaborate upon the book’s thesis. In short, it’s best to read the book with some sort of computer by your side…

The combination of the book and web site make the contents of each fully accessible to a wide variety of media creators, consumers, adapters, and archivists thus increasing the utility of each.”

Read the full review on Ted Lehmann’s blog here.

Interested in reviewing the book for your blog? An electronic galley is available on NetGalley—request one here.

Kirkus Reviews for Spreadable Media

Thursday, November 15, 2012   8:38

“A wide-ranging examination of the contemporary media environment as individuals increasingly control their own creation of content.”

To read the full book review, subscribe online at Kirkus Reviews.

Advance praise

Wednesday, October 17, 2012   5:47

“Something new is emerging from the collision of traditionIal entertainment media, Internet-empowered fan cultures, and the norms of sharing that are encouraged and amplified by social media. Spreadable Media is a compelling guide, both entertaining and rigorous, to the new norms, cultures, enterprises, and social phenomena that networked culture is making possible. Read it to understand what your kids are doing, where Hollywood is going, and how online social networks spread cultural productions as a new form of sociality.”—Howard Rheingold, author of Net Smart

“By critically interrogating the ways in which media artifacts circulate, Spreadable Media challenges the popular notion that digital content magically goes ‘viral.’ This book brilliantly describes the dynamics that underpin people’s engagement with social media in ways that are both theoretically rich and publicly meaningful.”—danah boyd, Microsoft Research

“Finally, a way of framing modern media creation and consumption that actually reflects reality and allows us to talk about it in a way that makes sense. It’s a spreadable world and we are ALL part of it. Useful for anyone who makes media, analyzes it, consumes it, markets it or breathes.”—Jane Espenson, writer-producer of Battlestar Galactica, Once Upon a Time, and Husbands

“It’s about time a group of thinkers put the marketing evangelists of the day out to pasture with a thorough look at what makes content move from consumer to consumer, marketer to consumer and consumer to marketer. Instead of latching on to the notion that you can create viral content, Jenkins, Ford, and Green question the assumptions, test theories and call us all to task. Spreadable Media pushes our thinking. As a result, we’ll become smarter marketers. Why wouldn’t you read this book?”—Jason Falls, CEO of Social Media Explorer and co-author of No Bullshit Social Media

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